Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

There is nothing better in this world than a Nike AF1. Except, maybe a pink velvet AF1 with a gold-dipped toe…

Tasked with bringing this small boutique footwear collection to life in a way that felt right for 10-14 year old girls, I pulled up on the levers of set design, lighting, and casting to bring this concept to life.

It celebrates the playful and dynamic nature of pre-teen girls in this age range, celebrates their unique sense of style, and elevates the shoe with a set design that is completely inspired by it.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Website_Compositions-31.jpg
Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Website_Compositions-31.jpg
Strategy, Concept, and Art Direction

There is nothing better in this world than a Nike AF1. Except, maybe a pink velvet AF1 with a gold-dipped toe…

Tasked with bringing this small boutique footwear collection to life in a way that felt right for 10-14 year old girls, I pulled up on the levers of set design, lighting, and casting to bring this concept to life.

It celebrates the playful and dynamic nature of pre-teen girls in this age range, celebrates their unique sense of style, and elevates the shoe with a set design that is completely inspired by it.

Strategy, Concept, and Art Direction
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