Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Nike’s new innovation in sports bras for girls, included a reversible feature this season. The best way to show that new feature? Obviously…on twins…!

Girls and sports bras can be a sensitive topic, but my hope this season was to create a set design that allowed our girls to play, feel free, and be active - thus breaking down some of those barriers that might make them uncomfortable out in the real world.

Through playful, retro sport styling, and a slightly wacky set build, we really brought this concept to life, and athletes/twins Mila and Bianca were the perfect, sweet duo to tell the story.

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction
Strategy, Concept, and Art Direction

Nike’s new innovation in sports bras for girls, included a reversible feature this season. The best way to show that new feature? Obviously…on twins…!

Girls and sports bras can be a sensitive topic, but my hope this season was to create a set design that allowed our girls to play, feel free, and be active - thus breaking down some of those barriers that might make them uncomfortable out in the real world.

Through playful, retro sport styling, and a slightly wacky set build, we really brought this concept to life, and athletes/twins Mila and Bianca were the perfect, sweet duo to tell the story.

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

Strategy, Concept, and Art Direction

Shot by Charlie Engman.

Styled by Emi Kareh.

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